The only handywoman business program in Australia built and run by an actual female tradie with 30 years on the tools.
You're handy. You want to build a business. But you don't know where to start.
What you need is the roadmap. The business setup. The pricing strategy. The clients. The systems. And someone in your corner who believes in you.
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Meet Your Coach
Penny
30 years on the tools. Built 3 successful businesses. Now coaching women like you to build real, profitable businesses.
6 Core Frameworks You'll Master
The foundational systems that turn passion into profit
Identity & Mindset Shift
Build unshakeable confidence in who you are as a business owner
Vision, Goals & Business Setup
Create your 3-year vision and set up your business foundation
Job Rate Pricing & First Paid Jobs
Price confidently and land your first premium clients
Marketing, Personal Brand & Getting Clients
Build visibility and attract clients consistently
Recurring Revenue & Client Retention
Create predictable $2k/week income with maintenance clients
Financial Foundation & Business Dashboard
Master your numbers and understand your profit
Is This You?
Sound familiar?
You love working with your hands. You know you're capable. But you're not sure if you're good enough.
You're charging hourly — and leaving money on the table.
You want recurring clients, not a different one-off job every week.
You have the skills. But anxiety, fear, or limiting beliefs are holding you back from charging what you're worth.
You want a life you designed. Flexibility. Income. Work that lights you up.
You don't want to figure this out alone. You want your people beside you every step.
If that's you, this program is designed for you.
Your 12-Month Journey
Here's exactly what you'll learn, month by month
Month 1: Foundation & Identity
You get clear on who you are as a business owner and what you actually want.
Month 2: Skills & Setup
Professional systems, tools, and infrastructure. Your 5-account banking structure.
Month 3: Getting Paid
Job rate pricing system. Your first paid jobs using confident pricing.
Month 4: Marketing & Visibility
Professional Google My Business, smart card, social presence. Clients find you.
Month 5: On The Job Growth
Convert every job into recurring revenue. Fill half your client base overnight.
Month 6: Halfway Audit
Personal coaching. Full financial review. Recalibrate for the second half.
Month 7: Systems & Operations
Automate and systematize. Your business runs without you holding it together.
Month 8: Client Retention
Build your maintenance round. 15-20 recurring clients. Predictable income.
Month 9: Brand & Reputation
Become the known handywoman in your area. Reputation does the selling.
Month 10: Scaling Decisions
Solo or hire? Make the decision with real numbers, not fear.
Month 11: Lifestyle Design
Does your business give you the life you designed? Recalibrate if needed.
Month 12: Graduation
$8-10k recurring monthly. 20 clients. Systems that work. You're done.
By Month 12, You'll Have...
A profitable business that gives you the freedom you designed
20 Recurring Clients
Your stable, predictable revenue base
$8-10k/Month Revenue
Recurring income you can count on
$2k/Week Clear
Real profit in your pocket
Systems That Work
Business runs without you
Let's Be Honest About Fit
This program is not for everyone. And that's by design.
This is for you if...
- You're ready to invest in yourself and your business
- You're willing to do the work and show up every week
- You want real results, not quick fixes
- You're coachable and open to feedback
- You want to build something meaningful, not just chase money
This won't work if...
- You want to get rich quick or make money without effort
- You're not willing to invest in yourself
- You want someone else to do the work for you
- You're looking for a magic pill, not a system
- You're not ready to show up and be coached
What Women Like You Are Saying
Real transformations from real handywomen
Karen
"I started with a short course. Now I have a new business, and I'm moving forward every single day. Penny will positively challenge you to achieve your potential — and you'll have a bunch of fun doing it."
SHIFT VIP Program
Michelle
"Penny challenged my patterns and beliefs in ways I didn't expect — and that's exactly why it worked. She helped me confront the fear behind letting go, stop doing everything myself, and reclaim my time. She didn't just help me grow my business — she helped me rebuild my confidence and self-belief. A game changer I haven't experienced with any other coaching program."
SHIFT VIP Program
Your Investment
Invest in yourself. Build a business that works.
Deposit
$2,000
Due upfront to secure your spot
Balance
$8,000
Paid over 12 months at $250/week
What's Included
- ✓ Weekly group calls
- ✓ 3 x 1:1 coaching
- ✓ Private community
- ✓ 24/7 AI support
By Month 5, you'll make back your investment through recurring revenue systems.
You're Never Alone
This is a cohort-based program. You'll have 10 women on the same journey.
Weekly Group Calls
Live coaching with Penny and your cohort every week
3 x 1:1 Coaching
Personal sessions at months 3, 6, and 9
Daily Community
Private group for support, wins, and accountability
24/7 AI Support
Get answers anytime with AI-powered resources
Ready to Build Your Business?
Only 10 spots available. Next cohort starts July 1st, 2026.